Ten important points to consider when creating a custom banner

Unlike conventional methods, creating and implementing advertising campaigns or business strategies in this digital era is no longer a hassle. Short and long-term marketing campaigns and promotional strategies can be executed with a single click.

Custom banners, however, are one of the most important and effective marketing methods, even in this digital era of modern business. Businesses could grab more sales with the correct and compelling mix of customized content and design on an attractive banner placed at the right spot. Businesses use custom banners to spread the word about their brand, announce product features, and stand apart from competitors. 

What are custom banners?

A banner is an eye-catching and effective marketing tool that can be used for many purposes. These signs are portable, lightweight billboards that roll up and can be utilized repeatedly. Custom banners are not pre-made banners but are customized as per your design. They are available in different materials, sizes, and shapes for different purposes. 

The main goal of using custom banners is to catch potential customers' eyes. A well-designed custom banner can capture a passerby's attention and create interest in the business's brand. A custom banner is also a convenient way to portray the brand's image to potential customers or those unfamiliar with the business brand clearly and compellingly.

Businesses can use creative custom banners at

  • Public or private events

  • Conferences
  • On their storefront 
  • Marketing at other locations
  • Trade Shows, exhibitions, and expos

These banners can be used for 

  • Branding and Advertising
  • Marketing Campaigns
  • New Product Launches
  • Limited Time Offers 
  • Other special information for prospective customers

They effectively market the business indoors and outdoors when created with the right design, such as with the brand's colors and fonts. Whether you are designing a custom banner for an event, business promotion, trade show, or personal use, here are the top 10 things to remember when crafting a custom banner.

  1. Know your audience

Custom banner printing should correspond with the target audience's expectations. Businesses using custom banners must understand the target audience's thinking, likes, dislikes, and preferences. Creating the design and message to resonate with their intended viewers is important, ensuring maximum impact.

  1. Define the purpose

The banners need to be designed per the customer's requirements, which makes it important to define the purpose of creating a banner. A well-defined purpose guides the design choices, whether for a sale, event promotion, or a milestone celebration. Your logo is the perfect visual representation of your brand's identity. Placing the logo at the top makes it recognizable, even from a distance. It is important as it is one of the first elements viewers see and strike a chord with.

  1. Choose the right size and orientation

Choosing the right size and orientation for a banner directly impacts how well it communicates its message and fits into its intended space. It gives the perfect visual effect when used. A banner meant to attract attention from a distance may require a larger size to be noticeable. Conversely, banners giving detailed information may benefit from a moderate size, allowing viewers to read the content comfortably.

Also, it is important to note that too large a font size with too much text won't attract attention. Also, the message will blend into the background if the banner is too small. Placing location, purpose, design elements, and available space determine the size of the banners.

The choice between the banner's horizontal and vertical orientation depends on the design elements and the available space.

  • Horizontal Orientation: These banners often showcase landscapes, wide scenes, or group images. It is suitable for spaces with a great width and effective for a series of connected images.

  • Vertical Orientation: Vertical banners are well-suited for areas with limited width but more height. They are effective for displaying tall images, like portraits or skyscrapers. Vertical banners are also useful when a narrow column of space is available.

  1. Ensure your banner has readable fonts

The font or text size of the content on the banner is critical. If customers can read it, the time spent creating the banner will be well-spent. Brands must ensure that the message on the banner is written clearly and in large, readable text to be read from a distance. While the text size is important in banners, the font and weight are also important factors. Various font options are out there for factoring in readability.

Legible fonts, appropriate font sizes, and high-contrast colors enhance visibility. Fonts are important elements of printing as they contribute to the overall look. Therefore, they play a pivotal role in shaping the banner's impression in the minds of the viewers. 

In most cases, bold sans-serif fonts are more readable than serif fonts, with some exceptions. The key objective of crafting the custom banner is to attract customer attention from a distance.

  1. Use high quality images

Banners need images with good quality to deliver the desired effect. The images and graphics on the banner need to look professional and not blurry or pixelated. 

Graphics and images can be a focal point of your custom banner and help catch passersby's attention. Creative patterns, high-quality photos, and graphic images make the banner attractive.

One needs to use high-resolution images to maintain visual appeal. These banners are usually large, and using the highest resolution images for making banners is essential. Low resolution and pixelation on a small scale could be better for a banner. Grainy or pixelated graphics can detract from the overall quality of the custom banner. One small detail can undermine everything, including its quality. 

  1. Incorporate branding elements

More brand awareness can be gained by placing eye-catching banners in numerous places. The banners also help direct the customers to the right place and make the brand look professional.

A well-designed custom banner can capture passersby's attention and instantly create interest in the brand. Banners are used to build brand awareness and generate leads. Consistently integrating the brand's colors, logo, and other visual elements is important as it reinforces brand identity and enhances recognition.

  1. Pay attention to color harmony

Banners effectively capture attention and leave a long-lasting impression when they have the right colors. Select a harmonious color palette that complements the brand and evokes the desired emotions.

The right colors make graphics eye-catching. Since different colors have different associations, it's essential to consider the emotions the company wants to evoke in its audience through banner ads. Getting people's attention is a banner's main goal. But what is considered colorful varies depending on the setting.

Also, it is important to look professional, keeping it simple with colors. Screaming red is only sometimes the right choice. A banner should accompany the branded color scheme to make the banner look professional. Consistency in a brand's presentation is vital. Contrasting color schemes in banner designs can enhance the overall appeal of the space manifolds. 

It is better to avoid difficult-to-read combinations like red on black, purple on black, or similar color combinations. Lighter colors like yellow and pink will fade away on a white background and won't look appealing.

  1. Keep the message simple

The banner should always be informative and attractive. After selecting a readable font, it is time to craft the message. Too much text or too little text doesn't attract attention. 

A minimalistic and simple message is the best choice to catch customers' eyes. The key reason for this is that banners need to communicate the key message in very little time. Visitors only have time to read a little text, making it necessary to remove excess and communicate messages. 

  1. Selecting the right location

Always consider the location where the banner will be displayed. Different locations may have specific size limitations or requirements. An outdoor banner may require larger dimensions to be visible from a distance. Understanding the location's physical limitations helps determine the ideal size for the banner. The banner should match with the environment where it will be placed.  

Considering the visibility is important when designing graphics. When used for banners or other promotional materials, it ensures that text, images, and branding are visible and readable to the targeted audience from a distance.

  1. Use the appropriate materials

The two leading materials for banners are vinyl and fabric. A fabric banner will provide a high-end product that viewers will admire. Vinyl banners are a great investment in case of long-term solutions that will last for years to come. At the same time, vinyl banners are cost-effective, attractive, and durable. This vinyl material is more expensive than standard vinyl. If you intend to reuse the banner for many years, it's a solid investment.

Materials of the banner are important to consider because materials determine the durability and visibility of the banner. It is especially vital if banners need to be placed outdoors. For this, many manufacturers prefer vinyl banners. 


A well-designed custom banner effectively conveys your brand's message and leaves a lasting impression on the visitors. The key factors and pointers above will help create a visually stunning and impactful banner that achieves the desired objectives.

Beast Branding specializes in creating custom banners and labels that reflect your brand's personality, values, and offerings in the best way possible. You can choose the orientation, graphics, and size of the banner. We also offer custom-printed retractable banners. Check out all our offerings today! 

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