Business owners work hard on their products and create something that caters to a wide range of people. Many times, though, they miss focusing on an essential aspect of the product – its packaging.
The consumers decide whether to check out the product or ignore it within seconds of noticing the packaging. And with shabby packaging or labels, it can be challenging to get that attention from the customers. Once you have decent packaging, the next step is to create labels that will turn heads and persuade the customer to purchase.
Here are some tips to create the perfect label design for your product.
The look of your product and the label should be crafted according to the audience you are looking to target. Your label's colors, fonts, and design can be customized according to those criteria.
For example, if your product is for the younger generation, you can use a bright or colorful design to catch their eye. However, if you want to cater only to the elite, your design should be minimalistic and classy rather than bright and colorful.
A pre-determined brand palette will help you maintain uniformity and narrow down the colors for your labels. Uniformity in the fonts and colors helps maintain brand consistency and boost brand recognition amongst the audience.
The material of your label should depend on the type of packaging you are using. Whether it is a glass bottle or a cardboard box, you would have to use different labels for different kinds of packaging.
When choosing the label material, it is essential to consider the product's usage. If your product is going to be used in a high-moisture setting, for example, if it is a hair conditioner or a hair wash – you might want to consider waterproof labels that can survive well even with water or moisture.
You can also try something different with your labels by choosing a unique material, such as holographic, textured brown, and metallic foil. They are not just trendy but also eye-catching options. Or you can use techniques such as cold-foil stamping that can help you add metallic details to your labels in selective areas. If you are attempting the "no-label" look, you can use clear labels to achieve that and make your packaging stand out.
You can select a template that dictates all your labels' styles and designs. This will make designing simpler and add uniformity to all the products.
Web design differs a lot from design for print. It would be best if you were additionally careful when designing for print. For example, if you are designing for wrap-around labels (popularly used on jars, bottles, or vials), there can be a slight overlap towards the end of the label. Measuring the overlap that might happen and marking it on the canvas is essential. This will help you avoid placing the design and text in any fold or overlap.
It would help to mark the label outline (0.125 inches recommended). The interior section or the safe zone must be figured out along with the outside section, called the bleed area, that acts as a buffer. It is advised to mark out the printable and non-printable margins according to your printer.
Your label's design should reflect your brand's style and uniqueness. It should be able to evoke the required emotion from your target audience. You can use relevant graphics, images, or messages for the same.
An expert graphic designer can make it easy for you to create a unique label for your brand. Different kinds of patterns, brush strokes, and backgrounds can boost the creativity and look of your design in a way that it looks unique and identifiable from the shelves of stores.
Along with the design, the content also plays a vital role in the overall impact that your label creates. The content on your label should focus on the USP (unique selling point) of your product or how it differs from the competition.
Some brands also write their brand story on their packaging labels so the audience can relate to their brand even more.
There are State Laws in place for specific products regarding packaging and labeling. It is crucial to incorporate the necessary information on the label depending on the type of product it is for. Such information includes the product name, net weight, dosage details, ingredients, contact information, warnings, and instructions.
When designing your packaging label, your primary goal should be to garner the customer's interest. And that is why it is necessary to maintain a balance between the information and design. Neither of the two aspects should look overwhelming to the customer. At the same time, you cannot leave plenty of white space on the label, as it could give the wrong impression to the customer.You can get the best finishing touch for your product with a beautifully designed label that will instantly strike a chord with your audience. Beast Branding provides affordable graphic designing services that can be used on labels for different kinds of packaging. Get the best design for your product at the best rates with us at Beast Branding. Get a Quote!