Marketing is the key to getting your offerings in customers' eyes, minds, and hearts. Smart and creative marketing techniques are essential for companies to succeed in a highly competitive business environment. Other than the right marketing resources, budget, and strategies, it is crucial to have access to the right tools.
Whether you're just starting or are a big brand, using the right tools can make a big difference to your marketing strategy. Let's discuss marketing tools in detail.
What are Marketing Tools?
Marketing tools are nothing but the different software platforms that help businesses plan and carry out marketing campaigns. These tools help understand how customers act, their demographics, how they act, how to connect with them, formulate relevant marketing campaigns, advertise, make sales, and see how well the campaigns perform.
Different tools are available for social media, sending emails, and analyzing data, giving businesses plenty of choices.
Best Marketing Tools for Businesses
Let's have a look at marketing tools for:
Email marketing is a robust strategy that empowers businesses to connect directly with customers. Email marketing is an asset in any marketing strategy.
Many email marketing tools have automation features, but these are some of the most popular ones.
- MailChimp: MailChimp is an excellent email marketing tool that lets businesses create and send emails to their subscribers. It has an easy-to-use interface and fancy automation features to help you connect with customers and grow your business.
- Constant Contact: Constant Contact is a helpful tool for emailing customers. It makes emails look friendly yet professional with different designs and templates. It also works well with other marketing tools to simplify things.
- HubSpot Email Marketing: HubSpot Email Marketing is like a set of tools for sending and managing emails to many people. It's easy to use and helps see how well their emails work. It works together with other HubSpot tools to make marketing easier.
- Klaviyo: Klaviyo is a unique tool that helps online stores with email marketing. It uses previous data to make marketing smarter by suggesting things customers might like. It also helps stores target the right customers based on how they behave.
Social Media Marketing
Social media marketing refers to companies using social media to get more people interested in their offers. They create, post, or schedule fun and exciting posts on these platforms to let more people know about their brand and connect with them in a friendly way.
Here are some great tools that can help you create engaging content and manage your social presence across platforms:
- Hootsuite: Hootsuite is a unique tool for businesses to handle their social media accounts. It helps them plan when to post on Facebook, Twitter, Instagram, and other platforms. They can also see what people say about their brand and talk with their followers all in one place.
- Buffer: Buffer is a helpful tool that lets you plan and share your posts on different social media sites. You can schedule your posts to go live. It gives you information about how well your posts are doing. You can decide the best times to post on each platform.
- Sprout Social: Sprout Social helps you schedule and post content to platforms like Instagram and Twitter. It also lets you watch your posts' work with charts and numbers. That way, you can see if your social media is optimized or you need to try something different.
Brand marketing is like giving your business a unique personality and look that customers can recognize instantly. It includes making logos and artwork, customizing the packaging, and making relatable ads to tell people about your business. Some helpful tools for branding are:
- Adobe Creative Cloud: Adobe Creative Cloud is like a magic toolbox that lets you use its fantastic features to make awesome pictures, logos, and videos. You can create things that look as fancy as what professionals make.
- Canva: Canva is an app and website that allows you to edit pictures and create designs without being a design expert. It provides ready-made templates, fonts, and other design elements to enhance graphics.
- SurveyMonkey: With SurveyMonkey, businesses can make their questionnaires and see people's answers. This helps businesses learn more about what customers like and don't like. It also works well with other tools that help understand all the information they get from the surveys.
Influencer and affiliate marketing
Influencer and affiliate marketing are two of the most effective strategies for reaching customers on social media.
In influencer marketing, companies collaborate with famous people on social media to reach the right customers. They work together to let more people know about their products or services. Affiliate marketing involves businesses encouraging others to promote their products. When these promoters bring in new customers and make sales, they get rewarded.
Here are some great tools that can help you with influencer and affiliate marketing:
Klear: Klear is a unique tool for businesses that helps them work with famous people on social media, popularly called influencers. It helps them find the right influencers to talk about their products or services to the right people. Klear also shows how well their campaigns are doing so businesses can see whether they are successful.
TapInfluence: TapInfluence provides brands a platform to collaborate with influencers and develop meaningful campaigns. It also offers powerful analytics to measure the impact of influencer-driven campaigns.
Loyalty and rewards
Customer loyalty and rewards programs are great strategies for boosting customer retention. It involves rewarding loyal customers with points, discounts, or exclusive offers to encourage repeat purchases. Here are some excellent tools for creating and managing loyalty programs:
- Fivestars: Fivestars is a unique program that helps businesses give cool gifts to their customers. When you visit a store or shop online, they might give you excellent discounts, freebies, or special deals to make you happy and return. It has unique tools that automatically talk to customers and make them want to buy things.
- Belly: Belly is a loyalty program that rewards customers with points to redeem for discounts or offers. It also enables businesses to create and reward unique campaigns to increase engagement and sales.
Content marketing is another powerful strategy for engaging audiences and driving conversions. Here are some valuable tools for successful content marketing:
- BuzzSumo: BuzzSumo is a helpful tool for finding what people like to read and share online. It helps you see what topics are popular and what words are often used. You can also find out which famous people are talking about these topics. It gives you lots of information to see how well your content is doing and if it's improving your business.
- WordPress: WordPress is a unique tool that helps you make websites or blogs even if you don't know how to write code. It has lots of helpful add-ons and designs to create admirable content.
SMS marketing is a great way to connect with customers, promote products or services, and drive sales. It involves sending short messages directly to consumers' phones using SMS-enabled platforms. Here are some excellent tools for successful SMS marketing:
- OptIt: OptIt is a valuable tool that helps businesses send text messages and make automated plans on mobile phones. It also offers detailed analytics to track and optimize performance.
- SlickText: SlickText is a helpful tool for businesses to send promotional text messages to customers. It lets them make personalized messages, organize contacts, and set up automatic messages.
- SimpleTexting: SimpleTexting is a tool that helps businesses send text messages to people. It lets them make messages ahead of time and see how well their messages are doing. It also has cool features like message templates, polls, and surveys.
Analytics and tracking
Effective marketing relies on vital components like analytics and tracking. These invaluable tools offer businesses insights into customer behavior and help them refine their strategies. Discover a compilation of excellent analytics and tracking tools below:
- Google Analytics: Google Analytics is a super helpful tool that helps businesses track how well their website is doing. It gives you performance reports and tells you what people browse or click on your website.
- Mixpanel: Mixpanel is an analytics platform designed to measure user engagement, track conversion rates, and run A/B tests. It offers comprehensive reporting and powerful segmentation tools for improved targeting.
- Heap: Heap is a web and mobile analytics platform that helps businesses capture real-time data from all sources. It offers advanced features such as automatic event tracking, funnels, and cohort analysis.
Marketing is the essential component to drive conversions for any business. Good marketing strategies and tools can help businesses reach the people they want to reach and sell more stuff. Combining strategies and tools is vital to maximize ROI and achieve desired results.
No matter what industry you are in, Beast Branding can help you beast up your brand with the power of customization. We offer custom labels that enable you to showcase your brand logo, artwork, or message stylishly and subtly. Use these custom labels on your packaging to see how fast customers recognize your brand and its products.