Every brand offers a certain value, which makes it unique. Getting the marketing done correctly is the key to getting the brand name to resonate in customers' minds. Brands must connect effectively with the customers to stand out in the competition. A personalized touch may help the brand achieve this. Custom labels, packaging, and banners are a great way to bring personalization to your products.
Role of custom labels in brand recognition
Customized labels enable the brand to connect with the customer's feelings and are pivotal in creating a memorable brand image in their minds. Customers start remembering everything about your brand when they see your logo and brand name on the product. Seeing the logo, brand story, or message will trigger a memory recall with your brand.
A well-designed, visually appealing product label can help the product stand out in the competition and attract potential buyers. These labels assist users in making informed buying decisions and guide them on using the product after purchase. They uniquely convey the brand's message, values, and personality to the targeted customers. The product's name, ingredients, manufacturer, nutritional components, instructions, and warnings or cautionary statements, all these important details can be included in the product labels.
Different types of product labels can be used depending on your product type, the packaging, and your marketing goals.
Permanent labels provide important safety information, usage instructions, or warranty details. These labels must remain attached to a product for the duration of the product's use or lifespan. A "high-tack" adhesive is used to paste these labels. The label is considered temporary or repositionable if the product label needs to be removable. Temporary labels use a low-tack or removable adhesive.
Important actors to consider when customizing labels
This section discusses certain factors that brands should consider when customizing labels.
Labels are the final link between the company and key stakeholders, including customers, consumers, and regulators. Hence, the company must maintain compliance and legibility and ensure brand consistency when selecting them. The company must go for labels that support its business goals, branding, and marketing needs. They should prominently display the brand's name and logo.
Customers must be able to understand how to use the product, its safety warnings, and disposal appropriately, helping reduce the risk of non-compliance with government and industry mandates.
Understand the surroundings and conditions where the product will be placed or used, then consider the potential challenges the label may face. It will ultimately influence decisions regarding adhesives and substrates.
- Store shelf or retail environment: Labels in retail settings often need to compete for attention among numerous other products. If the product will be displayed on a store shelf, choosing eye-catching designs, vibrant colors, and a clear message becomes non-negotiable for brands to attract potential buyers.
- Outdoor setting: If the product is intended for an outdoor environment, the label must be designed to withstand exposure to sunlight, rain, and temperature fluctuations. Hence, durable materials and weather-resistant printing techniques are the best choices to ensure longevity and readability.
- Smooth or Rough Surface: Assessing the texture of the surface where the label will be applied is important. Labels may need to be added on glass or plastic with smooth surfaces or on cardboard or textured materials with rough surfaces. Be it a smooth or rough surface, the adhesive used to stick the label is the most important factor. The adhesive must be appropriate for the surface to ensure a secure bond and prevent peeling or detachment during transit or usage.
3) Use labels made with high-quality materials and printing techniques
Investing in quality label material and printing process reflects the company's commitment to excellence and can influence customer loyalty. The label's material can affect how a customer perceives the product.
Labels made of different materials are available, and each material has different features, making it suitable for different environments. For example thick cardstock with embossed lettering might indicate a luxury item, whereas a sleek matte sticker might suggest a high-end tech product.
The label's material should be durable and waterproof for a product that needs to withstand moisture and water contact. An eco-friendly brand might go for Kraft or recycled paper.
Before selecting material for the label, consider the factors given below.
- The choice of labeling materials will depend on the type of surface it needs to adhere to. It can be corrugated, packaging films, paper, plastics, glass, or metal.
- Environmental conditions are another important factor in choosing labeling materials. Each condition influences the type of label that needs to be chosen. The label must resist extreme temperatures, oil, moisture, abrasion, bright light, harsh weather, grease, or alcohol. All of these environmental factors should be considered before making a decision.
- Other considerations include whether the labels must be tear-resistant, tamper-proof, fluorescent, or frequently repositioned.
4) Choose a label shape that fits perfectly
Brands must choose a label that complements their product well. Legibility and visibility must go hand in hand to strengthen the messaging and maximize the visual impact.
Here are a few popular label shapes and their usage.
- Circle labels go well on similarly shaped products such as cosmetics or cookie tins. It gives the product a classy, elegant look with a pop design.
- Rectangle and square-shaped labels are best used with elongated products. Usually, these labels are wrapped around the product so customers can quickly read all the details on the label.
- Unique die-cut labels are designed to catch the eye. The term "die-cut" refers to a process where a specialized cutting tool, called a die, is used to cut the label into a particular shape or pattern. It allows for creative and eye-catching designs not limited to standard rectangular or square shapes.
- Oval labels are ideal in the case of minimalist designs. The curved shape of oval labels adds visual interest, making them an attractive choice. These labels make an ideal option, giving the packaging a polished and sophisticated look. When these labels are applied on jars and bottles, they provide a clean, simple, elegant look.
- If the packaging or products are off-sized, then there is a need to create a label with a particular dimension that fits the products best. Custom-sized labels are perfect for these products.
5) Choose words and color wisely
The right color is important in catching the consumer's eye on crowded shelves. Colors used in the labels should align with and reflect the overall identity and emotions of the brand. Labels having vibrant colors or vivid imagery can help the product stand out without compromising brand integrity.
Ensuring the font size is readable when designing labels is also important. The text should be large enough for the customer to read it easily. However, it's also important to maintain a balance and avoid using excessively large font sizes. It can make the label look cluttered, making it difficult for customers to get the information efficiently.
Again, when the font size on a label is too small, it becomes difficult for customers to read the information. It can cause important pieces of information to be overlooked or missed entirely. The small text requires more effort for the reader to decipher what's being said and can be frustrating for the customers.
Consumers must devote time and attention when viewing, reading, and understanding labels. Hence, they are prone to skimming. It is better to use different sizes in the label message as this will show the hierarchy of importance. Adding elements like eye-catching colors, unique text treatments, or neat graphics helps make the important text more prominent. Every label has a limited amount of space. Hence, it is better first to determine what must go on it. Also, while working on label messaging, it is important to consider what will resonate most with the customer.
Creating a label that stands out in a crowd requires creativity, strategy, and a good understanding of the consumer's mind. Implementing the above tips will transform your label from just an identifier to a powerful branding tool. It will help capture, communicate, and convince consumers to choose your brand's product over the competition's.
Beast Branding offers different types of custom labels that can be used in all types of business. We also offer stock blank roll labels at a reasonable price. Check out all our offerings and take your pick today!