Sticker Marketing: What is it? How and why should you do it?

Sticker marketing is also known as sticker advertising or sticker promotion. It refers to using custom-designed stickers to promote a brand, product, or event. Stickers are fancy, adhesive labels used on different surfaces, such as laptops, notebooks, water bottles, and product packaging. They work as mini-billboards, showcasing your brand's logo, message, or artwork to the audience.

Some ways you can incorporate sticker marketing are as follows. 

  1. Guerrilla Marketing

Stickers can be placed strategically in unexpected locations, generating curiosity and buzz about your brand. 

  1. Product Packaging

Putting stickers on your packaging leaves an impression on your customers. You can encourage repeat purchases and build brand loyalty using eye-catching designs or discount codes.

  1. Event Promotions

Stickers make great promotional giveaways at events, conferences, and trade shows. Attendees can flaunt your stickers and end up becoming your brand ambassadors.

Let us look at why you must include sticker marketing in your marketing strategy plan.

  1. Cheaper form of advertising

Different marketing techniques like SEM (search engine marketing) can cost thousands monthly. Display and social media ads can quickly use up a budget. Direct mail is also an expensive option. Compared to the above strategies, stickers are a cost-effective option. You can create many high-quality vinyl stickers at low costs. The cost per sticker decreases further with the increase in quantity.

With sticker marketing, you won't have to worry about repeated excessive expenses. Since the initial investment is low, even small returns can help you recover it. The only expenditure related to distributing marketing stickers is the cost of the actual stickers.

  1. Broad Reach

Sticker marketing enables you to reach a larger audience with minimal effort. You can distribute your custom stickers worldwide, spreading brand awareness and engaging customers across multiple channels.

Stickers are small, lightweight, and can be quickly sent anywhere without adding weight to the packaging. This makes it easy to distribute large quantities of your custom stickers, no matter where your target customers are.

  1. Increased Brand Visibility

Stickers give your customers a physical reminder of your business and its offerings. They can be used in public spaces where people will see them. You can attach them to your products or packaging shipped out to customers.

These tactics ensure that your brand is seen by as many people as possible, increasing the likelihood that potential customers will recognize and remember it.

  1. Lasts Longer Than Traditional Advertising

Unlike traditional forms of advertising, which are typically short-lived, stickers have a long shelf life. Your sticker marketing campaign can continue to be fruitful even after weeks or months.

Furthermore, stickers can be reused multiple times by customers, extending the life of your campaign even further.

  1. Customizability 

The best part about stickers is that they are customizable and allow you to customize your message differently for each demographic. You can design stickers that reflect your brand's values or create unique designs based on the season or holiday. Beast Branding offers custom-print stickers with artwork or designs that you have in mind. 

Customizable stickers also make great promotional items and giveaways, allowing you to engage customers. Whether it's a special discount code sticker, a limited-edition collectible, or something else, you can create an eye-catching sticker that drives engagement and conversions.

  1. Low Barrier to Entry

Sticker marketing is relatively simple and offers a low barrier to entry for businesses of all sizes. There are no complicated setup processes or specialized equipment requirements – you only need a computer, design software, and a reliable printing partner. Beast Branding offers several packaging options and custom print labels at reasonable costs.  

  1. Generates Excitement

Stickers provide an exciting way for customers to show off their favorite brands and products. People (especially young adults) love collecting stickers and often share their collections with friends and family. This creates a ripple effect of brand awareness that can reach new audiences. 

  1. Creative Expression

You can use stickers to express creativity in several ways. Right from creating custom artwork to funny messages, you can make an impact with stickers with just a few words or images. 

It becomes easy to showcase your brand's personality with stickers. They can feature unique designs, humorous messages, and quotes, which allow you to connect emotionally with your audience. 

  1. Memorable Brand Interaction

Using sticker marketing can help customers engage with your brand in a memorable and meaningful manner. By displaying stickers, customers become advocates for your business, promoting it to others and increasing the chances of future engagement. Stickers make your brand memorable thanks to their visual impact and tangibility. This, in turn, can help build loyalty and lead to repeat purchases.

  1. Versatile Targeting

Stickers are versatile and can be used in various settings, such as on business cards, product packaging, promotional material, and retail displays. 

Targeting Using Stickers Effectively 

With sticker marketing, you can reach multiple customer segments quickly and cost-effectively. Sticker marketing allows you to target different customer segments with its versatility. 

Here are some ways you can tailor your sticker campaigns.

  • Demographic-Specific Stickers

Create sticker designs that resonate with specific demographics. For example, if you're targeting college students, design stickers that reflect their interests, hobbies, or campus culture.

  • Location-Based Targeting

Use location-specific stickers like "I love NY" or "Florida Fever" to create a buzz. Identify critical locations where your target audience is from and strategically distribute stickers. This could include coffee shops, gyms, or community centers, ensuring your brand is visible to the right people. 

  • Age-Based Targeting

Design stickers that are appropriate for different age groups. This way, you can tailor your message and effectively communicate with customers of various ages.

Creative Ways to Use Stickers for Marketing

Stickers are not limited to traditional placement on surfaces. They offer various possibilities to capture attention and engage your target audience. 

Here are some innovative ways to use stickers for marketing:

  • Packaging Delight

Enhance your product packaging by including custom-designed stickers that surprise and delight your customers. These stickers can feature exclusive artwork, inspirational quotes, or interactive elements, creating a memorable unboxing experience.

  • Branded Freebies

Use stickers as freebies or promotional giveaways at events, trade shows, or in-store visits. People love receiving free items, and when these items are branded stickers, they become walking advertisements for your brand.

  • Co-Branding Partnerships

Collaborate with brands or influencers to create co-branded sticker packs. This cross-promotion allows you to tap each other's audiences, expand your reach, and strengthen brand partnerships.

  • Mail and Packaging Inserts

Include stickers as inserts when shipping products or mailing promotional materials. This surprise adds a personal touch and encourages recipients to engage further with your brand.

  • Sticker Swaps and Contests

Organize swap events or run sticker design contests on social media. Encourage participants to share photos of their sticker collections or submit creative designs. These activities foster community engagement and generate buzz around your brand.

  • Limited Edition Collectibles

Create limited edition or seasonal sticker designs that are only available for a limited time. This exclusivity drives anticipation and encourages customers to collect and showcase your stickers.

  • Influencer Mailers

Send customized mailers to influencers or brand ambassadors, including branded stickers they can feature in their social media posts or videos. This promotes your brand and builds relationships with influential individuals in your industry.

  • Customized Rewards

Incorporate stickers into your customer loyalty or reward programs. Customers can earn unique stickers that showcase their loyalty or achievements, creating a sense of exclusivity and encouraging repeat purchases.

  • Interactive Street Art

Commission local artists to create interactive street art using your brand's stickers. These captivating installations can become viral sensations, attracting attention from passersby and generating social media buzz.

Ending Note

Stickers are a powerful tool to showcase your brand's personality and stand out. Sticker marketing is an effective and affordable way to capture attention, promote your brand, and engage customers. 

Beast Branding can help you create custom labels and stickers for your brand at low costs. Choose Beast Branding as your packaging and customization partner to boost your brand identity. Check out our website today! 

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