866-580-5261Art & Design have evolved over the years and diversified into various forms and styles, one of them being graphic design. Every year there are some remarkable creative experiments that are introduced in the field of design. Like, the previous year, art trends focused on recovery from the pandemic, comforting nostalgia and hopeful expressions of positivity and patience.
2023 too, brings a range of new trends that have captured the audience’s eyes, minds and interest. It still includes the optimism and positivity of 2022 but also leans towards exploring the unknown.
If you are looking to enhance the artwork and designs of your brand, this article is a must-read. It will take you through the popular trends in graphic designing for the year 2023. From Risoprint to Mysticism, we have covered all the popular trends in graphic designing.
Have a look at the hottest trends in graphic designing for 2023:
A printing technique from the 80s, Risograph made way for cheap and bulk printing back then. It was developed in Japan by the Riso Kagaku Corporation. It was a kind of stencil duplication that utilized soy-based inks for a distinct, organic look and effect. The images produced as a result of the Risoprint often looked grainy and stylized with double exposures.
Now in 2023, Risograph printing has returned and evolved into digital and abstract graphics. It’s a trend that sets out to minimize the distinction between shapes and machine processes, and serves as a merger point between them. It prompts designers to create abstract graphics with a hint of the vintage vibe in them. It is often observed that textures that are grainy offer a much-appreciated depth and look to the basic shapes.
This unique aesthetic that brings out bright, bold and vibrant colors, and rough, organic textures has made a comeback this year. It can add character, personalization and individuality to any design. Each print looks unique because of the organic nature and feel. More and more graphic designers are utilizing risograph effects in their work to create unique and appealing designs.
Featuring a range of amorphous shapes, chrome metallics and grubby textures, the acid graphics will definitely remind you of the Y2K mania. Born out of the 90s Goth subculture, the acid graphics give preference to darkness over subtle memories. They often utilize messy layers, crowded, uneven text and computer glitches as they can appear moody and distinct. They unravel the darker side of things and are often find a place on social media posts; album covers and website pictures.
Gradients have been popular forever. And every year they come back with a bang. In 2023, you can find gradients expressed as abstract shapes and diffused in blurry patterns with soft colors. They often give the perception of weightlessness and have a naturally calming and comforting effect when one glances at them. With the current trend, the abstractness of the gradients add fluidity and enhance the calming effect. They often consist of multicolored and sometimes, multilayered sand.
Do you remember using felt-tip markers, and how they gave a unique effect to the art? Well, 2023 is no different. Many graphic designers are bringing back the same effect to their art. They prefer using minimal line art to create funny and funky illustrations which depict a retro style – and hence is named Retro Line Art.
It gives a cartoonish look to the art, often possessing thick outlines. This trend is perfect for light-hearted projects that focus more on the content and do not require extensive or bright coloring. To add more of the retro effect, designers often use features such as the bubble fonts, oval borders, starburst stickers and other styles that bring back the era of vintage magazine ads.
With its roots from way back in 1920s, Punk has been a counterculture that has always stayed rooted in the society. 2023 sees a return of the Punk and it has significantly influenced design trends too.
Punk art often portrays messy designs that are comforting to the audience because of the honesty they portray. They are often characterized by vivid collage patterns, mismatched fonts, cutouts, and scribbled letters. They are jumbled arrangements that can convey the message or a sentiment through their sheer appearance.
Patterns form an important part of graphic design, often used to frame content or as a background for it. One of the most popular matter for patterns is nature. This includes variety of leaves, fruits, vines that look synchronous together. However, with the folk botanical trend in 2023, the nature patterns are undergoing a change. It is waving goodbye to the geometrically perfect vector art tools, refined designs and embracing the shaky imperfections and wavy doodles of the human hand. Not only does this make the digital artwork more organic, it also gives a very vibrant, raw and rough texture to the resulting art.
Bringing the online world closer to the physical one, this trend has graphic designers merging the two worlds by combining digital illustrations with real photography. This trend emphasizes on the contrast between both worlds and gives way to an art that is joyous and hopeful. Vibrant colors and cartoons are often used as a part of this trend, focusing on the contrast between diverse elements.
It can capture one’s imagination and transcend them into a place of wonder and discovery from the real world that sometimes might seem dull or gloomy.
The theme of escapism in graphic design has been successful in capturing the imagination of its viewers. In 2023, the theme has become experimental too.
The creative industry is adapting to the recent advances in technology and experimental escapism has given a way to do that. AI-generated art, metaverse and interstellar images from James Webb Space Telescope have inspired the designers to merge the technological advances with their creative abilities and create something unique.
Such art gives birth to various compositions that might seem like windows into the digital psyche. The escapism also adds darkness and moodiness resulting in a unique form of design that is artistic, adventurous, dark and artificial at the same time.
This trend involves iconography that is influenced by divination and astrology. Heavily inspired by symbolism, this trend draws its influence from the celestial world. Some examples of it are the zodiac signs, lotus flowers, all-seeing eyes etc. The images of moons, stars and celestial objects evoke an emotion of peace, hope and calm. These serene designs appear light, delicate and subdued when presented with muted colors and tones.
Surrealism has been popular for the novelty it brings in the designs and the quirkiness that it can add to them. In 2023, surrealism is getting enhanced with the usage of eighties’ airbrush techniques.
A lot of it involves laying eighties’ retro styled filters over strange yet artistic images. This gives rise to an overall art that appears subdued despite the strangeness of surrealism. In summary, airbrush surrealism offers a familiarity and approachability that suggests that the strange is no more strange, just the ordinary.
Ending Note
The graphic design trends of 2023 are sure to create a buzz with your audience, because these trends resonate with the public consciousness and serve as an outlet to speak the public mind.
Each trend is unique and serves a distinct purpose. For example, abstract gradients, botanical patterns and mysticism create uplifting visuals that provide serenity and peace. Risoprint and complex compositions provide and escape into the unknown and exciting world. Retro line art brings back nostalgia subtly while experimental escapism brings together the normalcy and strangeness of the universe. Punk art serves as an outlet to rebel against the norm and ways of the world.
With such a wholesome mix of varied creative trends, you can easily enhance the content and design that your brand puts out – whether it is on social media content or packaging. By utilizing modern trends for graphic designing, not only will your content appeal to a wider audience, but will also stay on top of the search results.
And if you need assistance or advice related to graphic designing, we have just the solution for you. Beast Branding with its team of qualified graphic designers, can help you create impactful, beautiful and trendy designs for your brand at reasonable prices. So, what are you waiting for? Get a quote today!